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Sensible Weather
Through Craft & Crew, I was brought on as the lead designer for Sensible Weather’s website redesign. The goal: create a new look and feel that better captured their brand and offered more flexibility for their growing content needs. The existing site was visually underwhelming and difficult to update—making scalability a real challenge.
The Goal: Create a new look and feel that better captured their brand and offered more flexibility for their growing content needs.
Lead Visual Designer
My role
Craft&Crew
agency
Figma
tools used
6 Months~
Timeline
Back to portfolio
Sensible Weather
Through Craft & Crew, I was brought on as the lead designer for Sensible Weather’s website redesign. The goal: create a new look and feel that better captured their brand and offered more flexibility for their growing content needs. The existing site was visually underwhelming and difficult to update—making scalability a real challenge.
The Goal: Create a new look and feel that better captured their brand and offered more flexibility for their growing content needs.
Lead Visual Designer
My role
Craft&Crew
agency
Figma
tools used
6 Months~
Timeline
6 Months~
Timeline
The approach
We started with moodboards to align the team on visual direction and tone, establishing a strong foundation for the new design. From there, I developed a modular design system—prioritizing flexibility, usability, and brand consistency. Every component was built to support a scalable CMS experience, giving the internal team more control over content updates without sacrificing design integrity.
The approach
We started with moodboards to align the team on visual direction and tone, establishing a strong foundation for the new design. From there, I developed a modular design system—prioritizing flexibility, usability, and brand consistency. Every component was built to support a scalable CMS experience, giving the internal team more control over content updates without sacrificing design integrity.
The result
The final site delivered a refreshed, modern identity for Sensible Weather. One that’s easy to manage and built to grow with them. The modular structure and improved CMS functionality made it simple for the team to scale content, while staying true to their brand. The client was thrilled with the outcome, and the project was celebrated as a strong collaboration from start to finish.
The result
The final site delivered a refreshed, modern identity for Sensible Weather. One that’s easy to manage and built to grow with them. The modular structure and improved CMS functionality made it simple for the team to scale content, while staying true to their brand. The client was thrilled with the outcome, and the project was celebrated as a strong collaboration from start to finish.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.