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Recollective
Recollective, a long-established leader in cloud-based customer engagement and collaboration software, needed a full brand refresh and website redesign to better reflect its vision, values, and innovative technology. While the platform was robust and trusted, the brand identity and website no longer aligned with the company’s evolving story or connected strongly with its audience.
The Goal: Develop a memorable brand and a modern, user-friendly website that effectively conveys the company’s value and makes the platform easy to understand.
Senior Visual Designer
My role
Craft&Crew
agency
Figma + Illustrator
tools used
8 Months +
Timeline
Back to portfolio
Recollective
Recollective, a long-established leader in cloud-based customer engagement and collaboration software, needed a full brand refresh and website redesign to better reflect its vision, values, and innovative technology. While the platform was robust and trusted, the brand identity and website no longer aligned with the company’s evolving story or connected strongly with its audience.
The Goal: Develop a memorable brand and a modern, user-friendly website that effectively conveys the company’s value and makes the platform easy to understand.
Senior Visual Designer
My role
Craft&Crew
agency
Figma + Illustrator
tools used
8 Months +
Timeline
8 Months +
Timeline
The approach
As Senior Visual Designer, I collaborated directly with Recollective’s co-founders, Philippe Dame and Alfred Jay, to ensure the new brand captured the heart of the company’s vision. My key contributions included:
Brand Exploration & Identity: Led multiple rounds of creative exploration and iteration to establish a new, unique, and visually memorable logomark that embodied the company’s values and future direction.
Website Redesign: Created a clean, modern, and responsive design that elevated brand perception and improved navigation for both prospective and existing customers.
Illustrative UI Mockups: Developed custom illustrations inspired by the platform’s interface, simplified to help users quickly grasp how the product works.
Consistency & Scalability: Ensured all brand and web elements worked cohesively across digital touch points for long-term adaptability.
The approach
As Senior Visual Designer, I collaborated directly with Recollective’s co-founders, Philippe Dame and Alfred Jay, to ensure the new brand captured the heart of the company’s vision. My key contributions included:
Brand Exploration & Identity: Led multiple rounds of creative exploration and iteration to establish a new, unique, and visually memorable logomark that embodied the company’s values and future direction.
Website Redesign: Created a clean, modern, and responsive design that elevated brand perception and improved navigation for both prospective and existing customers.
Illustrative UI Mockups: Developed custom illustrations inspired by the platform’s interface, simplified to help users quickly grasp how the product works.
Consistency & Scalability: Ensured all brand and web elements worked cohesively across digital touch points for long-term adaptability.
The Result
The rebrand and redesigned website successfully repositioned Recollective as a forward-thinking leader in customer engagement software. Key outcomes included:
A unique, memorable brand that strengthened visual recognition
A modern, streamlined website that improved clarity and navigation
Enhanced storytelling through simplified UI-inspired illustrations
Strong alignment between brand visuals, company values, and market positioning
This project demonstrates how close collaboration between design leadership and company founders can result in a brand and digital presence that authentically communicates a company’s mission while engaging users more effectively.
The Result
The rebrand and redesigned website successfully repositioned Recollective as a forward-thinking leader in customer engagement software. Key outcomes included:
A unique, memorable brand that strengthened visual recognition
A modern, streamlined website that improved clarity and navigation
Enhanced storytelling through simplified UI-inspired illustrations
Strong alignment between brand visuals, company values, and market positioning
This project demonstrates how close collaboration between design leadership and company founders can result in a brand and digital presence that authentically communicates a company’s mission while engaging users more effectively.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.