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Realtor.ca
Realtor.ca, one of Canada’s top real estate platforms, needed a full mobile app redesign to better support its growing user base. The outdated interface and inconsistent design made browsing difficult. The goal was to deliver a cleaner, more intuitive experience that improved discoverability, task flows, and overall usability.
The Goal: Modernize the user experience with a clean, intuitive design that improves discoverability, streamlines task flows, and meets current digital standards.
Lead Visual Designer
My role
Craft&Crew
agency
Figma
tools used
2 years +
Timeline
Back to portfolio
Realtor.ca
Realtor.ca, one of Canada’s top real estate platforms, needed a full mobile app redesign to better support its growing user base. The outdated interface and inconsistent design made browsing difficult. The goal was to deliver a cleaner, more intuitive experience that improved discoverability, task flows, and overall usability.
The Goal: Modernize the user experience with a clean, intuitive design that improves discoverability, streamlines task flows, and meets current digital standards.
Lead Visual Designer
My role
Craft&Crew
agency
Figma
tools used
2 years +
Timeline
2 years +
Timeline
The approach
As the Lead Visual Designer, I was involved in every phase of the redesign process, working closely with the UX designer and development team to bring the vision to life. My key contributions included:
Visual Direction: Led the creation of a modern, cohesive visual language with a focus on clarity, consistency, and brand integrity.
Collaborative Testing: Partnered with UX and developers to test new features and refine user flows based on real-time feedback and performance data.
Design System: Built a scalable, reusable design system to support future iterations and ensure consistency across all screens.
Accessibility & Optimization: Ensured all visual components met accessibility standards and optimized for responsiveness across devices.
The approach
As the Lead Visual Designer, I was involved in every phase of the redesign process, working closely with the UX designer and development team to bring the vision to life. My key contributions included:
Visual Direction: Led the creation of a modern, cohesive visual language with a focus on clarity, consistency, and brand integrity.
Collaborative Testing: Partnered with UX and developers to test new features and refine user flows based on real-time feedback and performance data.
Design System: Built a scalable, reusable design system to support future iterations and ensure consistency across all screens.
Accessibility & Optimization: Ensured all visual components met accessibility standards and optimized for responsiveness across devices.
The Result
The redesigned app delivered a significantly improved user experience and received strong feedback from both users and internal stakeholders. Key outcomes included:
A visually refreshed, modern interface that elevated brand perception
Faster and more intuitive property discovery with streamlined search and filter functionality
Improved user engagement, with increased session time and repeat usage
A robust design system that now supports ongoing development and feature expansion
This project stands as a strong example of how user-centered visual design can drive both usability and long-term scalability in a high-traffic digital product.
The Result
The redesigned app delivered a significantly improved user experience and received strong feedback from both users and internal stakeholders. Key outcomes included:
A visually refreshed, modern interface that elevated brand perception
Faster and more intuitive property discovery with streamlined search and filter functionality
Improved user engagement, with increased session time and repeat usage
A robust design system that now supports ongoing development and feature expansion
This project stands as a strong example of how user-centered visual design can drive both usability and long-term scalability in a high-traffic digital product.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.
Let's Build Something That Stands Out.
If you’re looking for thoughtful, scroll-stopping design that feels as good as it looks, you’re in the right place. Whether you’re starting fresh or leveling up, I’d love to hear about your project—let’s make it happen.